How to open a pizzeria from scratch? Step-by-step instruction

Pizza, fast food, Japanese cuisine - it’s hard to imagine the everyday life of a modern city dweller without these dishes. More and more new cafes, bars, restaurants are opening here and there, and it seems that they are instantly growing out of the ground, like mushrooms after rain. The market for catering establishments grows by 25% annually. This figure frightens novice businessmen who want to try themselves in the restaurant business. However, fear is not always justified. For example, among pizzeria cafes there are no clear leaders or major players, like, say, among fast food establishments. Entrance to the pizzeria market is free for new players.

Opening a pizzeria: is it profitable and where to start the process?

If you decide that you want to open a pizzeria from scratch, the first thing to do is determine what type of establishment it will be. The following options are possible: restaurant, cafe, pizza shop, pizza delivery.

Italian restaurant - the most complex and expensive project. It is expensive in terms of renting, purchasing or building premises, equipping halls, and purchasing special equipment. The menu of the Italian restaurant includes a wide range of dishes and a large number of varieties of pizza. You will have to spend a lot of time and effort to create a menu and find proven, reliable suppliers, you will need to obtain a license to sell alcoholic beverages, look for an unrivaled chef (ideally, of course, an Italian) and impeccable administrators and waiters. But successfully resolving these issues will pay off handsomely. This market is not as saturated as the cafe and bistro market, where you can quickly grab a few slices of pizza. There are good chances to find your own circle of regular visitors. In addition, the payback of the business occurs on average after 1 year.

Cafe-pizzeria - requires much less financial investment. The demand for establishments of this type is huge, but the competition is also great. You can build or rent a small room, a hall in mall, open a summer cafe - there are many successful options. A large number of personnel is not required. But in this case, an extremely scrupulous analysis of the competitor market is required. The average payback period is 1.5 years.

Pizza shop (pizzeria-kiosk) - a popular direction that is developing by leaps and bounds. This small room, which consists only of a kitchen and a product distribution area. There may be no hall for visitors at all, or only 2-3 tables will be placed in it - for those who want to have a snack on the spot or are waiting for their order to be issued. In such establishments, pizza is prepared right in front of the buyer - in 15–20 minutes, or they accept orders by phone or the Internet.

Pizza delivery - can be an independent type of business or combined with other types of pizzerias. The easiest option to organize, but it is also the least profitable of all. Requires well-designed advertising campaign. After all, visitors will not be able to get acquainted with the establishment with their own eyes; advertising in the media, in entrances, elevators, attracting promoters, etc. is required.

The first pizzeria was opened in Naples in 1738 and was called Antica.

Currently, there are about 500 stationary pizzerias operating in Moscow. The average payback for any type of pizzeria is 1.5–2 years. With proper organization, the business is profitable, the main thing is to approach its organization wisely, consult with knowledgeable people, and turn to specialists.

Creating a business plan for a pizzeria

When starting to develop your own concept, remember: the desire to bring to life the ideal model of an establishment in your mind is not the best idea. As they say - it depends on taste and color... First of all, it is worth analyzing your financial capabilities, then assessing the demand and preferences of the mass consumer, and only then comparing it with your desires and ideas.

A pizzeria business plan is necessary not only for you personally to detail your plan and find approaches to its implementation, but also to provide it to investors, partners, and banks - if you ask for their help.

Here are the main points that should be included in any business plan:

• The name of the establishment, its main idea.
• The target audience.
• Desired location.
• Design project.
• Staff.
• Pizzeria menu.
• Advertising campaign.
• Opening cost estimate.
• Expected financial indicators.
• Expected payback period.

It should be noted that if you are drawing up a business plan for a pizzeria for yourself, it makes sense to describe in detail exactly how many and what kind of employees you will need, what equipment, furniture and utensils and in what quantity, what documents you will have to draw up. If the business plan needs to be presented to investors or creditors, you should elaborate on the financial and legal aspects, provide numbers, statistics, justify your own forecasts.

We select and renovate the premises

Usually, the selection and renovation of the premises begins after the idea, style and audience of the pizzeria have been determined. However, this is another common beginner mistake. Finding a space can be much more difficult than coming up with a cafe concept. Sometimes you have to adjust your initial ideas in accordance with the characteristics of the premises that you managed to find/buy/rent. Consider which option suits you best. Purchasing a premises is a large one-time investment, which is not available to every entrepreneur. But since about 40% of all monthly expenses are spent on rent, you should clearly determine which type of property will be more profitable and affordable for you. In addition, remember: a rental period of more than one year requires state registration at the City Registration Office.

The choice of location of the establishment depends on your concept. It is more profitable to open restaurants in the central areas of the city, and cozy small cafes will appeal to families, students, and office workers. So pizzerias will be in demand in residential areas, near educational institutions, business centers.

When choosing a room, it is important to consider not only its location, traffic flow, but also compliance internal design standards . Yes, it is necessary big kitchen, divided into several workshops, a room for storing personal belongings of staff, a separate toilet room for employees. Important Feature - electrical power of the room . For example, to install in an establishment measuring 200–300 sq. m a complete set of professional equipment, the power of the electrical network must be at least 30–40 kW. It is also necessary to take into account How ventilated is the room? . The ventilation system must necessarily go to the roof, placing the pizzeria in basement unacceptable. If the pizzeria is located in a residential building , then the room should have entrances and emergency exits isolated from the residential part of the building and have increased sound insulation. Other requirements for the establishment can be found in the relevant SNiPs and GOSTs.

After you have chosen a room where you can open a pizzeria from scratch, you should decide on the design: engineering and technological, develop a design project, think about the exterior design of the establishment, and a sign.

Choosing equipment

Equipment, furniture and utensils are selected based on the type and specifics of the pizzeria. For clarity, we present a list of equipment necessary to open a small cafe-pizzeria, designed for 20 visitors, and indicate its cost.

Table. Pizzeria equipment

Name	Quantity (pcs.)	Cost, rub.)
Pizza oven
Dough mixer
Dough sheeter
Refrigerated cabinet
Chest refrigeration
Refrigerated tabletop display case
Coffee machine
Juicer
Refrigerated bar cabinet
Set of tableware, cutlery	For 20 persons
Staff uniform	For 10 persons
Tables, sofas, chairs for the hall	For 20 persons

* The calculations use average data for Russia

Starting investments:

Revenue:

125,000 ₽ - 705,000 ₽

Net profit:

50,000 ₽ - 300,000 ₽

Payback period:

Pizza is a “money” dish with worldwide popularity and a huge markup. Every minute in Russia 400 slices of pizza are eaten. Let's find out what you need to start your own business selling pizza.

Pizza is considered a favorite dish all over the world. Every minute, 400 slices of pizza are eaten in Russia alone. And without profitability calculations, it is clear that opening your own pizzeria is always promising and profitable.

Market Review

It's no secret that the catering business is one of the most popular today. The rhythm of life, time constraints - all this explains the reluctance of people to cook at home. It’s much easier to go to a restaurant or order pizza at home.

The catering market grows by 25% annually. This figure scares aspiring entrepreneurs who want to try themselves in the restaurant business. However, fear is not always justified. For example, among pizzeria cafes there are no clear leaders, and therefore we can assume that entry into the pizzeria is open to new players.

Even if you live in small town, it probably has pizzerias - and they are the local “monopolists”. That is, a small network opens, which expands over time and occupies a large market share. But it is important to understand that gradually promoted brands become boring and may lose quality, so a new pizzeria with competent marketing and quality products has every chance to become popular.

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How can you attract customers to a pizzeria? In addition to the well-known and understandable methods, one should not lose sight of the special one, which turns out to be very effective for catering establishments. This is the format. There are many options in how to present your pizzeria on the market. They differ in presentation, concept, scale, production processes and the amount of investment. You can start your own pizza business with a budget of 100 thousand rubles. Let's take a closer look at the various options so you can choose the one that's right for you.

Pizzeria formats

Pizza bar. In addition to pizza, the bar menu includes a small assortment of other dishes (french fries, sausages, desserts, drinks). This is a format for young people who want to socialize, watch football and have a satisfying but inexpensive meal. You can open a pizza bar with a capital of 600 thousand rubles.

Mobile and simple business. This van can sell whole pizzas, as well as slices. The main advantage is that you can change your location and be present at the highest cash registers. You will have to invest at least 700 thousand rubles in this format. The main cost is the purchase of a van and equipment for making pizza.




Food court pizzeria. A suitable option for those who do not want to spend a lot of effort and money on advertising. “Taking a bite” of a piece of space in a shopping center is an effective advertising move in itself. There are always a lot of potential customers in shopping centers. The main rule of trading here is: fast, tasty and inexpensive, otherwise the client will go to competitors. High competition is the main disadvantage of this format. To open a pizzeria in this format you will need 700-800 thousand rubles.

Kiosk-pizzeria (pizza shop). This format can be placed in a large hypermarket or shopping center. A popular trend that is developing by leaps and bounds. A pizza shop is a small room consisting only of a kitchen and a product distribution area. Pizza in such establishments is prepared within 15-20 minutes right in front of the customers. This is a more budget-friendly pizzeria format, for which 400 thousand rubles will be enough to open.

Pizza delivery service. One of the most common formats. The work will require a minimum of equipment, personnel and production space. Of the minuses, it is worth noting the high costs of an advertising campaign - a website is required, expenses for print advertising, and recently it is desirable to be friends with mobile applications and services. You will have to spend a significant amount on delivery vehicles. In total, to open a pizza delivery service, you will have to spend about 1 million rubles.

The Italians came up with this format when they rolled pizza into a cone and began selling it in convenient packaging. This is how pizza began to look like regular fast food. Europe received this idea with a bang. Why not try to implement this idea in Russia? A small kiosk in crowded places or an “island” on the territory of a shopping center is suitable for this. You will have to invest 300-400 thousand rubles.




Pizza maker. For Russian market This is new, but analysts predict that pizza vending machines will bring good income to their owners. Pizza vending machines can be simple or advanced. IN budget options The finished pizza is stored in a special refrigerated compartment, then it is sent to a compartment where it is freed from film, and then into the oven. More advanced pizza machines take longer to prepare the dish, but cover the entire production cycle. In such machines, the dough is kneaded, and all the ingredients are stored in different compartments and mixed during the cooking process. The advantage for the buyer is that he does not need to wait for delivery or stop by a pizzeria - he can buy delicious, fresh pizza in a place convenient for him. There is another plus - pizza from such a machine will cost less than in a pizzeria. One such pizza machine costs about 300 thousand rubles, and in order to open a vending business selling pizza, you will have to invest 400 thousand rubles.

Classic cafe-pizzeria. This is a classic and common option. A small establishment with 20-30 tables and a menu that includes not only varieties of pizza, but also other items. Opening a pizzeria is easier than opening a full-fledged restaurant. There is no need to think through a complex menu that involves a variety of ingredients, as well as cooking methods. Enough to have in stock original recipes pizzas, quality ingredients and a small kitchen. Pizza is prepared relatively easily and very quickly. To open a pizzeria cafe, you will need to invest 600-800 thousand rubles.

So if you want to start a business, but don’t have enough capital for a pizzeria, you can choose an option that fits your budget. For example, you can start your business with a pizza shop, gain experience and gradually expand. We will look in more detail at how to open a pizzeria cafe. In many ways, this guide is suitable for any entrepreneur who is planning a pizza business.

Why is it worth opening a pizzeria?

ADVANTAGES

FLAWS

high business profitability (up to 60%); quick payback investments; no need for a large staff; narrowly targeted niche; high demand for pizza, which ensures consistently high profits; relatively small amount of investment for the industry; promising fast food format; simple technology production; It is more profitable to open a restaurant with a single product than a restaurant with a full menu, including due to the low number of products written off

high level of competition in the market; expensive rent retail space; the need to obtain permitting documents to open a catering establishment

What do you need to open a pizzeria?

Study the market. Sphere Catering is quite saturated, and competition among pizzerias is high. So before you plan to open your own establishment, do your research competitive environment. Identify the main market players, study their locations to choose for yourself appropriate place, assess the demand for pizza in your area. Also visit the establishments of your potential competitors to scout the situation “from the inside”, see how others’ businesses work, study the menu to evaluate the offer on the market. Consider the foreign market to find out its trends, new ideas and concepts. After all, most fashionable things come to us from abroad. In addition, fresh concepts and business models can be observed abroad. In general, collect as much practical information as possible to draw accurate conclusions.

Decide on the concept of the establishment. It's no secret that the design and concept of an establishment are as important as the food there. On at this stage it is expected to draw up a work plan, determine the format and corporate identity institutions, development of technological, engineering and design projects. By this point, the entrepreneur should have an understanding of how the project will work and how it will be financed. A concept, your own style and “tricks” are needed to make your establishment stand out from many others. Why should a visitor come to you? The concept will describe the answer to this question. Maybe it will be a family cafe with a children's menu? Or, on the contrary, a brutal establishment where you can get together with a group and watch football? Maybe you want to open a pizzeria where customers can choose the ingredients for their own pizza. If your imagination fails you, look at what is happening in foreign markets. Get ideas, combine them - and you will definitely find that magic formula that will make your establishment “one and only.” Remember that concept alone will not get you far. Therefore, attention should be paid Special attention quality of service, speed of serving pizza and its taste, so that the visitor wants to return to you.

Make a business plan. This is the most critical stage of the project. To avoid unnecessary expenses and problems at the start, think through the project carefully. What will be on the menu? How much money will you have to spend? What equipment do you need to purchase? How many employees will need to be hired? How to promote your establishment on the market? How much can you earn from a pizzeria? The result of your work should be the derivation of a unique formula for success, in which you will understand what the establishment should have in terms of revenue, traffic, rent and cost of production. Once you have these numbers, it will be easier for you to make decisions when choosing premises, product suppliers, hiring staff, etc.

How to register a pizzeria

The initial stage of opening a pizzeria is registering the business with government agencies and obtaining permitting documentation for a catering establishment. For reference commercial activities It is recommended to register an LLC with a simplified taxation system (“income minus expenses” at a rate of 15%). Type of activity according to OKVED-2:

56.10 “Activities of restaurants and food delivery services”

56.10.1 “Activities of restaurants and cafes with full restaurant service, cafeterias, restaurants fast food and self-service."

How to choose a premises for a pizzeria and obtain permits

How to avoid problems with government agencies when opening a pizzeria? First, you need to complete all permitting documentation in accordance with the requirements. At the request of the authorities, it is necessary to collect the following package of documents:

OGRN certificate;

safety magazine;

TIN certificate;

certificates for finishing with necessary requirements SES;

sanitary and epidemiological conclusion issued by Rospotrebnadzor;

documents for checking instrumentation and measuring utensils;

agreements with SES and fire service;

conclusion tax office on registering cash registers;

agreement with the energy saving service and sewerage service;

waste removal agreement;

agreement with the tenant and contracts with employees;

assortment list approved in the SEN;

a license to sell alcohol, if it is intended to be sold in the establishment;

contracts for deratization, disinfestation and disinfection;

a list of products sold and manufactured agreed with Rospotrebnadzor;

contract for the provision of car disinfection services (necessary if a delivery service is provided).

Having collected this impressive list of documents, you can rest assured that the legal issue has been resolved. It is better to provide for the cost of preparing documentation in the amount of at least 20 thousand rubles. We recommend that you pay attention to the requirements in the above documents, since this information will be useful when choosing a room. It is better to immediately take care of fulfilling all the conditions so that you do not have to correct inconsistencies and incur additional costs. The topic of obtaining permits for restaurants is described in more detail in this material.

Finding a suitable area for a pizzeria can take a lot of time, so it’s better to take care of this in advance.

Basic requirements for a pizzeria premises:

square area about 100 sq. m.;

availability of parking;

the presence of artificial and natural ventilation;

availability of sewerage;

availability of additional rooms ( warehouse space, bathroom, staff room);

proximity to shopping and entertainment centers and office buildings.

However, the requirements for the location of the pizzeria depend on what format and concept are chosen. For example, if a delivery service is proposed, you need to take into account logistics and choose a location so that pizza can be delivered to any part of the city in approximately the same time. And if you are planning to open a pizzeria like a family cafe, then it is better to give preference to a residential area.

According to Total Food Service, most restaurants need 40% of the total area of ​​the premises for the kitchen and warehouse, and the remaining 60% is occupied by the customer service area. You will be very lucky if you manage to find a premises where a catering establishment previously operated. In this case, you can save money on bringing the premises into compliance with fire safety and sanitary standards. The amount of rent for a premises depends on various factors: the city, the region, pedestrian traffic, and favorable proximity to others are important. public places. On average, renting premises for a pizzeria will cost 80 thousand rubles monthly. Experienced entrepreneurs recommend paying for six months at once - then by the time you make the second payment you will already have time to get started.

Another issue regarding the premises is renovation. It is recommended to choose premises that do not require major repairs, remodeling, etc. Any repair means a certain duration of the preparatory stage. The longer you take to solve problems with preparing the premises of the establishment, the more losses you will suffer. But if you look at the modern interior of fashionable establishments, you will notice a minimum of decoration on the walls and ceiling. Today, the design of establishments is played up with decor, furniture - something that can be quickly brought and, if necessary, taken back. This happens because, in fact, none of the tenants can be sure that they will stay in this premises for a long time.

A couple more nuances: according to the rules, a pizzeria cannot be located in a basement. It is problematic to place such establishments in residential buildings.

What equipment is needed for a pizzeria?

Investing in the right commercial kitchen equipment is one of the main steps in opening a pizzeria. The quality of kitchen equipment and tools will determine its production capacity, workflow, and some will even affect the taste of food. Therefore, you should approach your choice responsibly. To do this, it is recommended to study various commercial offers and the experience of other entrepreneurs. Below is a list of the main types of equipment that may be needed in a pizzeria kitchen:

pizza ovens;

dough divider, flour sifter and dough mixer for preparing dough;

refrigerators, freezers and vacuum packers for food storage. A suitable model of refrigeration equipment is selected depending on the layout of the kitchen and the volume of stored products. A functional device will be a special table for preparing pizza, which keeps all the ingredients cool until they are needed;

A vegetable slicer can help make cutting fresh pizza toppings more efficient, such as cutting tomatoes and onions;

device for cutting French fries if you plan to expand the menu;

deep fryer for preparing French fries and other dishes;

oven;

dishwasher to automate the process and disinfect dishes;

equipment for preparing drinks: juicer, coffee machine (if needed);

kitchen utensils and other small equipment (knives, food containers, stands, containers, etc.).

List necessary equipment determined by the chosen pizzeria format. For example, a delivery service will only need ovens, a sink and kitchen tables.

In addition, it is necessary to purchase furniture (tables and chairs), cash machine and a cashless payment terminal, as well as decorative items. According to rough estimates, the cost of equipment for the pizzeria will be about 550 thousand rubles. This amount will increase if it is necessary to install an alarm system, air conditioning and ventilation systems.

How to create a pizzeria menu

Any pizzeria should have at least 5 varieties of pizza. More is better. Ideally, the menu will have at least 12 types of pizza, which should include the most popular items: Pepperroni, Margherita, 4 cheeses. The most popular pizza diameters are 40 cm and 30 cm.

Also offer visitors some creative, delicious food combinations. But you shouldn’t focus on one pizza. Diversify the menu with salads, fries, hot and cold appetizers. Seasonal offers will be available.

Ready ideas for your business

From time to time it is recommended to add new dishes to the menu or make Special offers– this will allow you to retain the established client base. It is important to ensure that for each dish a technological map is drawn up indicating the consumption of food per serving and the volume of this serving. This information is necessary to obtain permission from the SES, as well as to calculate the need for raw materials.

Another way to interest customers and expand the menu is the “choose yourself” service. Let the buyer choose the ingredients themselves. Expand your assortment by baking not only Italian thin-crust pizza (with a flatbread up to 0.5 cm), but also American air pizza (with a 2-cm flatbread, made from fluffy yeast dough with the addition of eggs and milk).

How to organize supplies for a pizzeria

Before opening a pizzeria, you need to decide on suppliers and establish supply channels for raw materials. The main requirement for suppliers is the delivery of high-quality and fresh products on time according to the agreed schedule. It is important that all ingredients used comply with GOST requirements.

It is worth noting that products in pizzerias are used very sparingly. There are almost no write-offs, since the same products are used to prepare all menu items.

Main categories of pizzeria suppliers:

suppliers chicken eggs for dough;

suppliers of fresh meat and sausages;

fresh vegetable supplier;

suppliers of various sauces;

suppliers of dairy products (cheese, sour cream, cream, etc.);

tea/coffee/drink suppliers.

For certain categories of supplies that provide the main menu, it is recommended to enter into exclusive contracts with one proven and reliable supplier. Before deciding on suppliers, conduct a thorough analysis of proposals. When purchasing a batch of products for the first time, break the order into small quantities so that you can order several types of each type of product from different suppliers. This will allow you to compare the quality and choose the most economically and qualitatively acceptable option.

Ready ideas for your business

Subsequently, it is recommended to purchase products for the pizzeria frequently, but in small quantities - this increases delivery costs, but minimizes the risk of food spoilage and simplifies their storage. It should be noted that when signing partnership agreements, you can count on additional bonuses for the company - for example, beverage suppliers usually provide the establishment with branded glassware and equipment.

When agreeing on cooperation with suppliers, it is necessary to familiarize yourself with all the conditions specified in the contract. Generally, you will be responsible for shipping costs for the ingredients. To reduce this cost item, you need to choose suppliers that are closer to your establishment. The required amount of raw materials is determined based on the menu, technological map for preparing products and the expected sales volume. It is important that the recipe of the dishes complies with GOSTs or separately adopted specifications.

In the current economic situation, it is reasonable to enter into agreements with domestic suppliers of pizza raw materials. This is especially true for small pizzeria, otherwise the check amount will be too large.

How to calculate the cost of pizza

The cost of food is calculated based on technological maps. The technological maps reflect the recipe for each dish and indicate the consumption of each ingredient. Using this data, you can calculate the cost of one pizza and other dishes.

The cost of one “average” pizza is about 130 rubles, and the markup reaches 300-400%. In order for your business to generate good income, the cost of pizza and its price must be in a ratio of no less than 1:5. At the same time, it is important to take into account the price-quality ratio; it is definitely not worth chasing the cheapest raw materials.

How to advertise a pizzeria

The target audience of pizzerias is quite wide. The main category of consumers is young people aged 18-35, regardless of income level. Thanks to affordable prices, the pizzeria serves a wide range of consumers.

One of the important points when opening a pizzeria is the preparation and implementation of an effective marketing strategy, which includes developing the name of the establishment, its logo and corporate identity, as well as organizing an advertising campaign (promotions, promotion tools).

A bright and memorable name will make the establishment stand out from the many offers on the catering market and emphasize its concept. Services for developing a corporate identity for an establishment will cost an average of 15 thousand rubles. A catchy, eye-catching sign, including its installation, will cost about 30,000 rubles. To promote a pizzeria, you can use various marketing tools: creative promotional videos about a pizzeria in a movie theater; online promotion; sponsorship participation in cultural projects; installation billboards and signs; distributing business cards, flyers or menu brochures; event marketing; advertising in the media; radio advertising; participation in food exhibitions and fairs; loyalty programs, unusual promotions and so on.

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In this case, advertising a pizzeria in in social networks oriented towards youth. Within the framework of social networks, you can hold a “happy repost” campaign, “review competition”, etc. This tool is aimed at attracting additional audiences. Therefore, the pizzeria needs to get a personal account on social networks. There you can post photos of dishes and interiors, inform about promotions, hold competitions, and promptly answer all user questions. You can also provide a “happy hour” promotion - the time during which the establishment offers discounts, special menu(for example, business lunches).

plan the promotion for weekdays;

Increase the price of your most popular menu items to cover cost differences;

come up with a short and clear slogan for the campaign;

stick to one group of drinks or food included in the promotion;

track stock profitability.

The set of advertising tools depends on the budget you are willing to allocate for it. To immediately attract the attention of consumers, it is recommended to conduct an active marketing strategy in the first months of the pizzeria's operation. On average, the initial advertising costs will be 50 thousand rubles. You can start advertising even before the establishment opens by coming up with original ads and launching a promotion that will interest people.

But best advertising For any catering establishment and pizzeria in particular, there is no doubt that a high-quality product and service are essential. If the consumer appreciates the dishes and service, he will want to return to this establishment again and recommend it to his friends. Active advertising promotion will speed up the process of payback on funds invested in opening a pizzeria and will ensure the required level of sales.

How to select pizzeria staff

The solution to this issue depends on what type of establishment you are opening. If this is a pizzeria for 20 people, then the minimum staff looks something like this:

pizzaiolo (2 people);

waiter (2-3 people);

dishwasher (1-2 people);

cleaner (1-2 people);

courier (if you are planning a delivery service).

Since your establishment will most likely operate 7 days a week, you will need to organize two shifts. The most important person in a pizzeria is the pizzaiolo. It is this that creates the unique brand of your pizza, which is what customers will come for. For a small pizzeria, you can look for a pizzaiolo among those who have graduated from a specialized school and taken courses in the basics of preparing Italian dishes. When selecting personnel, also make sure that all employees have valid medical records.

When selecting employees, you should focus not so much on work experience, but on personal qualities: desire to work, friendliness, responsibility, politeness, initiative. Typically, young people work in pizzerias - it is easier for them to maintain the fast pace of work.

How to plan pizzeria income

Catering is a specific type of business in which it is not so easy to predict the level of income. The assessment is usually subjective and based on the performance of other establishments. But these numbers may be very different from what it will be like for you. They are purely informational for you, showing how much pizzerias earn and can earn. Of course, in the first months you won’t be able to make a lot of money on pizza - even in the most favorable scenario, your income will be about 50 thousand rubles. But if you correctly plan all stages of the project, launch its active promotion, implementing high standards service, then during the first year of operation it will be possible to increase this figure several times. With an average check of 700 rubles, you can count on a monthly profit of up to 600 thousand rubles, and sometimes higher.

To calculate the amount of net profit of a pizzeria, it is also necessary to plan the amount of fixed expenses, which include public utilities, employee salaries, taxes, purchases of products and losses from write-offs of products. Experience shows that you can recoup your investment within a year. And this is an excellent indicator for the catering market. At the same time, the profitability of the pizzeria will be about 40%.

Here's an approximate calculation of a pizzeria's revenue:

The cost of pizza is 130 rubles

The average price of pizza is 600 rubles

Number of sales per month: 1500 pieces

Revenue for the month = (600-130) × 1500 = 705,000 (rubles).

If you deduct the cost of renting the premises, wages, taxes, depreciation and other expenses, you can count on a net profit of 300 thousand rubles per month. Then the initial investment of 1.2 million can be recouped within six months.

How much money do you need to open a pizzeria?

After we have examined in detail the process of opening a pizzeria, we can summarize the information received and calculate how much it costs to open such an establishment.

Calculation of initial investment

As you can see, opening a pizzeria will require an initial investment of 1.2 million rubles. This is the minimum that a beginner in the catering business should focus on.

What are the risks when opening a pizzeria?

Like any business, opening a pizzeria comes with many risks. If you predict them in advance and apply countermeasures in a timely manner, you can avoid adverse consequences. Among the main risks are:

bad choice of location. For catering, this risk means low revenue. Therefore, it is necessary to carefully approach the analysis point of sale and take into account various factors;

increase in prices for raw materials, unscrupulous suppliers, low-quality raw materials. In the first case, there is a risk of increased costs and, as a consequence, the selling price, which may negatively affect demand. In the second case, the risk is associated with interruptions in production. It is possible to reduce the likelihood of these threats by choosing suppliers wisely and including all necessary conditions, which provide for financial liability of the supplier in case of their violation;

competitors' reaction. Since the public catering market and, in particular, pizzerias is quite saturated and competition is high, the behavior of competitors can have an impact strong influence. To minimize it, it is necessary to form your own client base, constant monitoring of the market, availability of customer loyalty programs, competitive advantages and unique offers;

refusal to rent premises or increase in rental costs. To reduce this risk, you must enter into a long-term lease and choose your landlord carefully.

fall in effective demand. This risk can be mitigated by developing effective loyalty programs, including discounts, happy hours, etc.;

problems with personnel - low qualifications, staff turnover, lack of employee motivation. This may lead to a decrease in sales efficiency, a reduction in revenue, and the formation of a negative image of the establishment. The easiest way to reduce this risk is at the recruitment stage by hiring employees who meet all the requirements. A bonus system should also be provided;

equipment breakdown and production downtime. Regular maintenance of equipment to maintain its functionality will help reduce the risk;

food spoilage due to low demand, breakdown of storage equipment, improper storage, planning errors. For restaurant business this risk has a high degree of probability. Surplus food can arise for two reasons: first, due to low sales and unpopularity of certain dishes; and secondly, due to errors in forecasting sales volume. This risk can be reduced through competent planning and forecasting, reviewing the assortment, and excluding unprofitable dishes from the menu. Errors in food storage or breakdown of refrigeration equipment can lead to food spoilage. This threat can be avoided by training personnel and monitoring their work, as well as regular maintenance equipment;

decline in the establishment's reputation among target audience in case of errors in management or reduction in the quality of services. It is possible to mitigate the risk with constant monitoring of product quality, obtaining feedback from clients of the establishment and carrying out corrective measures.

You can open a profitable pizzeria both in a metropolis and in a small town. The pizzeria will fit perfectly into the frantic rhythm of a large city and will become a successful project in small town, whose residents are not yet satiated with catering offers, and the level of competition and the demands of visitors there are lower. But it is possible to achieve success even in highly competitive conditions. The main thing is to offer a quality product, promote original idea and have good service. In conclusion, we share a few useful tips that will help an entrepreneur open his own pizzeria:

Be sure to register your cash register with the tax office.

Cooperate only with those suppliers who have certificates for the products they sell.

Develop a unique concept that will help you stand out from your competitors. An attractive, original style will make the company recognizable.

Open kitchens, which provide customers with the opportunity to personally observe the process of preparing a dish, significantly increase the level of trust in the establishment. The costs of organizing such a kitchen are small, but the effect is significant.

Pizzeria is a type of establishment that has long been established on the market. The appearance of another pizzeria will not surprise anyone. But it’s up to you to come up with a unique service. This could be an original presentation, the opportunity to assemble your own pizza from a list of ingredients, etc.

Develop loyalty programs for regular customers.

A pizzeria is a business that requires a lot of time, attention and money. However, with proper distribution of each resource, it can become profitable, promising business. And one successful project– become the basis for a whole network of establishments.

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Various Italian dishes are always popular, and pasta and pizza are always at the peak of popularity. Inexpensive and tasty pizza is one of the most favorite dishes in the open spaces. former USSR. Therefore, many future businessmen are thinking about how to open a pizzeria from scratch.

You don't have to have millions to open a pizzeria. You can make a small-format establishment with an amount of 400-500 thousand rubles.

Today there are several formats of pizzerias on the market.

1. Classic Italian restaurant. This is the most expensive option for opening a pizzeria. The menu of such an establishment includes at least 7-8 varieties of pizza, various pastas and other traditional Italian dishes.
2. Cafe-pizzeria. The most common option. The menu includes 15-20 types of pizza, salads and desserts. The specialty of such establishments is the kitchen, equipped in such a way that visitors can observe the process of preparing dishes.
3. Food court or fast food pizzeria. Typically, such establishments offer American and Italian pizzas, snacks, soda, salads and ice cream.
4. An establishment without a hall for guests or simply “pizza delivery”. This establishment only has a kitchen, and orders are accepted through the website and by phone. The assortment of this establishment includes at least 25 types of pizzas, with thin or thick crust.

You can choose the most suitable option for yourself depending on your preferences and financial capabilities. The most common options are cafes and fast food.

Drawing up a business plan

Below is a business plan for a pizzeria with calculations; an example is a fast food pizzeria located in a food court in a shopping center. So, the costs will consist of the following items:

• registration from 15 thousand rubles;
• rental premises from 20 thousand rubles per month;
• staff salaries from 100 thousand rubles per month;
• kitchen equipment from 450 thousand rubles;
• furniture for the hall and dishes from 280 thousand rubles;
• repairs from 180 thousand rubles;
• products for the menu from 200 thousand rubles;
• other from 80 thousand rubles.

The total amount of initial costs will be 1320 thousand rubles. Monthly costs will be from 320 thousand rubles.

Based on the average check amount in such an establishment, which is 350 rubles, with an attendance of 50 people per day, the monthly revenue will be 525 thousand rubles. With such profitability, payback can be expected no earlier than in 8 months.

But it should be remembered that attendance will increase gradually, and accordingly, revenue in the first months will be much less than planned. To reach sufficient traffic, you need to promote your establishment through advertising.

Read also: How to open a sushi and roll delivery service: business plan

Gurus of such a business claim that the markup in such an establishment should be from 250 to 350% of the price of the finished dish. When deciding what is valuable, you need to pay attention to the prices of competitors - you cannot allow your prices to be too high.

Selection of premises

Competition in the field of cafe-pizzerias is quite high, so you need to be very careful when choosing a location for your future establishment. Considering the ratio of rental price and attendance, renting premises in a “dormitory” area may be considered the best option. This is due to the fact that there is enough high density population and many people don’t mind stopping in after work and grabbing a bite to eat or taking pizza home.

Another good option for placing a pizzeria is placing it in business center. In this case, you will be able to organize business lunches, and people will also come to you after work to have a snack or celebrate an event.

In any case, the premises must comply with all sanitary standards and rules. Namely:

• the area must be at least 50 square meters;
• the distance to residential premises must be at least 50 meters;
• the room cannot be located in the basement or basement;
• electrical insulation of the floor;
• walls up to a level of 1.75 meters must be tiled or painted with enamel paint;
• availability of sewerage and water supply;
• the presence of a bathroom, warehouse and locker room for employees;
• the presence of artificial and natural ventilation.

Required Documentation

Before opening an establishment, you need to clearly understand what is needed to open a pizzeria. And for this it is imperative to prepare the necessary documentation.

You should start by choosing a form of ownership. The most common form of ownership for public catering establishments is a company with limited liability(LLC), this form of ownership will allow you to sell alcoholic drinks at your establishment.

To register an LLC, you will need to collect the following documents:

• LLC registration application;
• decision to create an LLC;
• LLC charter;
• receipt of payment of state duty (4000 rubles);
• lease agreement or documents on ownership of the premises in which it is planned to open a pizzeria.

In addition, you need to open checking account in the bank.

Choosing codes for the all-Russian species classification economic activity(OKVED), it is worth paying attention to the following:

• 52.63 - other retail outside stores;
• 55.30 - activities of restaurants and cafes;
• 55.40 - activity of bars;
• 55.52 - supply of catering products.

In addition, you will need to collect a number of permits and agreements:

• approval from Rospotrebnadzor for the premises;
• approval of the State Fire Inspectorate for the premises;
• contracts for waste removal, deratization and disinfection;
• sanitary passport for pizzeria;
• agree on the menu;
• license to sell alcohol.

Equipment selection

To equip a pizzeria, it is necessary to equip a kitchen and a hall for visitors. To equip the kitchen you need to purchase:

• equipment for kneading dough (flour sifter, dough mixer, dough sheeter);
• vegetable cutter, bowls, cheese grinder, knives, cutting boards;
• pizza boards, refrigerators, chest freezers;
• oven, molds, spatulas, pizza knives.

• Capital investments: 6,925,000 rubles,
• Average monthly revenue: 3,100,000 rubles,
• Net profit: 383,000 rubles,
• Payback: 18 months.

Feasibility study for opening a fast food pizzeria. This calculation can be used as a sample for writing a business plan for a pizzeria, for preparing a presentation for an investor, and also as an example of calculating the efficiency of starting a business.

Project idea

The idea of ​​the project is to open a pizzeria in a shopping and entertainment center under construction. The opening of the shopping center is scheduled for July 2012. The shopping and entertainment center is a 5-story separate building, from the 1st to 4th floors there will be various shops and sales departments, and on the fifth floor there will be a cinema and an area for catering establishments ( fast cord). The area allocated for fast cord is 600 m2, it is planned that 2 catering establishments will be located there: coffee house and a pizzeria.

Input data

• Kind of activity: pizzeria.
• Location: XXX city (population 900 thousand people), 5th floor of the Shopping and Entertainment Complex. The premises have been completely renovated and comply with SanPin requirements for locating public catering establishments.
• Square: total area establishments 330 sq.m. including the hall area is 220 sq.m.
• Type of premises ownership: rent
• Number of seats: the establishment will have a capacity of 100 seats (25 tables)
• Opening hours: 10:00 to 22:00

• Pizza: meat, fish, vegetarian (at least 30 types).
• Drinks (coffee, tea, juices, lemonade, etc.),
• Confectionery(desserts, cakes, pastries, pastries)
• Ice cream
• Organizational aspects business.

To implement entrepreneurial activity it is planned to create two legal entities: IP Savelyev I.K. and Forum-S LLC.

The volume of capital costs for opening a pizzeria

Article title	Cost volume
	15 000
Ordering an interior design	150 000
Process design	30 000
Engineering design	50 000
Purchase of interior items, decor, lighting elements	700 000
Room renovation	350 000
Purchase and installation of fire alarms and video surveillance systems	100 000
Purchase of pizza preparation equipment, refrigeration equipment, stoves, kitchen equipment	800 000
Purchase of furniture (tables, chairs, armchairs, bar riser, hangers, etc.)	600 000
Purchasing dishes, tableware, bar, cook and pastry equipment, tablecloths, napkins, towels and so on.	250 000
Purchase of technological maps for the production of pizza regulating the technology of pizza preparation.	55 000
Purchasing a special software"Accounting system".	125 000
Purchase of a waiter's mobile terminal (10 sets)	100 000
Training	100 000
Advertising	75 000
Financing activities until the project reaches self-sufficiency	3 000 000
	75 000
Creation of inventory	200 000
other expenses	150 000
TOTAL	6 925 000

To open a pizzeria, an investment of 6.9 million rubles will be required. The cost estimate was calculated based on maximum prices, without taking into account possible discounts, and also included in the estimate the costs of financing activities until the project reaches self-sufficiency. Financing is planned to be carried out at the expense of the project initiator.

To perform specialized work ( construction works, installation, etc.) specialized companies will be involved. To select one or another contracting organization, a mini-tender will be held; the company that offers the most optimal conditions (cost, terms, guarantee) will be chosen as the winner.

The purchase of equipment necessary to open a pizzeria will be carried out from one supplier on a turnkey basis; with this option, it is possible to receive significant discounts on equipment. It is also planned to purchase special software and software, and mobile terminals for waiters. The purchase of this equipment will allow you to automate the work process, as well as increase the speed and quality of service to visitors.

Project launch schedule

	Apr.12	May.12	Jun.12	Jul.12
Registration with the Federal Tax Service, ordering a stamp
Concluding a lease agreement for the premises.
Project development (design project, technological and engineering design)
Purchase of building materials, interior items and decor
Room renovation
Obtaining approvals from the SES and fire service necessary for opening
Obtaining a license to sell alcohol
Purchase and installation of ventilation, air conditioning, fire alarm systems, video surveillance systems
Purchase of equipment for making pizza, refrigeration equipment, stoves, kitchen equipment, shelving, display cases.
Purchase of furniture (tables, chairs, armchairs, bar riser, hangers, etc.)
Purchase of special software (program, mobile terminals)
Purchase of dishes, tableware, bar, cook and pastry equipment, tablecloths, napkins, towels, etc.
Personnel search and training
Menu development/Purchase of technological maps for pizza production regulating pizza preparation technology.
Installation of equipment, furniture
Ordering printed materials (menu)
Advertising
Concluding agreements with suppliers, with a security company, for waste removal, etc.
Opening

The opening of the shopping and entertainment center is scheduled for July 1, 2012; therefore, by this date it is necessary to complete all the stages necessary for opening the establishment. It is planned that the launch of the pizzeria will take 3 months, all stages will be controlled by the business owner.

List of documents for opening a pizzeria

The longest and most difficult stage in opening a catering establishment is obtaining approval from various authorities.

• Conclusion of the SES for the premises
• Conclusion of the Fire Service on the premises
• Concluding a contract for waste removal
• Conclusion of a contract for deratization and disinfection
• Ventilation disinfection contract
• Agreement for the disposal of mercury-containing lamps
• Sanitary passport for the facility
• Fire alarm contract
• Panic button contract
• Coordination of the assortment list (menu)
• The final conclusion of the SES
• Final conclusion of the Fire Service
• KKM registrations
• Obtaining a liquor license

To obtain the above documents, it is planned to engage a specialized company (the costs in the estimate included other expenses in the line).

Personnel plan

To organize the work of a pizzeria, it is necessary to hire the following positions:

	Quantity	Salary	Total
Manager	1	40 000	40 000
Cook	1	35 000	35 000
assistant cook	3	22 000	66 000
Bartender	3	25 000	75 000
Administrator	2	24 500	49 000
Waiter	8	16 500	132 000
Dishwashers/Cleaners	5	10 500	52 500
TOTAL	23		449 500
Social Security contributions			134 850
TOTAL labor costs			584 350

Manager. Works on a 5 day work week. Job responsibilities: Monitoring the work of staff, working with government agencies, working on purchasing products, and so on.

Cook, works in shifts. Job responsibilities: Cooking dishes, monitoring compliance with cooking technology, developing new dishes.

Assistant cook, I work in shifts. Job Responsibilities: Assist the cook in preparing dishes.

Bartender, works in shifts. Job responsibilities: preparing drinks, selling alcohol.

The administrator (senior waiter) works in shifts. Job responsibilities: monitors the work of waiters, resolves issues with visitors, and helps waiters if necessary.

Waiter, working in shifts. Job responsibilities: serving visitors, monitoring payments from visitors.

Planned business indicators

Planned performance indicators of the enterprise for 2012 - 2015.

The revenue of a pizzeria located in a shopping center directly depends on the number of visitors to the shopping center; seasonality is present, but it is less pronounced compared to a catering establishment located in a separate premises. Peak revenue occurs on weekends and holidays. Revenue consists of the sale of the following dishes:

• Pizza
• Pasta, soups, salads, meat and fish dishes
• Confectionery
• Alcoholic and low-alcohol drinks
• Ice cream
• Tea, coffee, juices, other drinks

The revenue structure is as follows:

The revenue structure of a pizzeria located in a shopping center differs from the revenue structure of a catering establishment located in a separate premises. The average check is slightly lower, since visitors mainly visit the establishment to have a snack between making purchases, but there is also constant flow visitors, and there is no need to spend significant funds to conduct advertising campaigns to attract visitors.

Reaching self-sufficiency

The opening of the pizzeria is scheduled for July 2012, and starting from April 2012 it will be necessary to pay rent to the owner of the premises. According to the schedule, the company will reach payback in August 2012, before at this moment financing of activities will be carried out at the expense of the investor.

Expense part of the activity. Expenses consist of variable and general expenses. Variable expenses include the cost of food sold. Catering enterprises are characterized by high margins; the markup on main menu items is as follows:

• Pizza. Markup 300-400%
• Pasta, soups, salads, meat and fish dishes. Markup 250-350%
• Confectionery. Markup 350-450%.
• Alcoholic and low-alcohol drinks. Markup 40-80%
• Ice cream. Markup 300-350%
• Sushi. Markup 300-400%
• Tea, coffee, juices, other drinks. Markup 450-600%.

The structure of the pizzeria's total expenses is as follows

The largest share in the structure of expenses is occupied by rental costs and wages (salaries + deductions). As can be seen from the graph, these items account for 86% of all monthly expenses. Rent and labor costs need to be controlled permanent basis. The growth of these items must correspond to the dynamics of profit growth, otherwise, if the growth is not commensurate, the pizzeria’s activities will become unprofitable.

The distribution of funds received from applicants can be seen in the following graph

34% of the funds received from visitors to the establishment goes to pay food suppliers, 53% goes to pay for general expenses of the enterprise. Since catering activities are subject to a simplified taxation regime, the share of funds spent on paying taxes is insignificant. 12% of funds received from visitors is the net profit of the enterprise. (The average industry profitability is 8-15%).

Summary financial indicators for 2012-2015.

The planned revenue of the pizzeria for 2012 is about 20 million rubles, based on the opening date of July 2012 and the expected revenue of November 2012. For 2013, the average monthly revenue of 3.1 million rubles was planned, net profitability 12%. Starting from 2014, we planned to increase revenue by 10%.

Payback calculation

• Project start: April 2012
• Opening of the coffee shop: July 2012
• Reaching operational break-even: August 2012
• Reaching forecast revenue: November 2012
• Project payback date: February 2014
• The payback period of the project is 1 year and 10 months
• Return on investment - 45%

Update from December 2015

One of the options for opening a pizzeria is to purchase a ready-made business model (franchise). This option has its advantages (buying an effective and working business model, assistance in organizing and running activities, and so on) and disadvantages (the need to pay lump sum and royalties and a number of others). But overall, if you weigh the pros and cons, buying a franchise can be good option opening your own pizzeria, especially for beginning entrepreneurs in the catering industry. Moneymaker Factory We recommend that you read the terms and conditions